HOW ARE MILLENNIALS USING MOBILE DEVICES TO STAY CONNECTED

Millennial customers ignore any classification by definition. However, they share some common characteristics: very optimistic; self-awareness and requirements; always through technology connections and empowerment. The majority of the Millennial and Generation Z communicate more and more with themselves, claiming a new report. The report states … Continue reading HOW ARE MILLENNIALS USING MOBILE DEVICES TO STAY CONNECTED

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The rise of the machines: What AI (Artificial Intelligence) means for brands

Introduction to Machines and Artificial Intelligence Digital technology, robotics, algorithms and all the extraordinary power of machine-guided tools that change the media industry are a double-edged sword. At least this is the information that appears in the new machine report co-authored by Omnicom’s agency TBWA … Continue reading The rise of the machines: What AI (Artificial Intelligence) means for brands

Customer Loyalty In The Digital Age: The Importance Of Artificial Intelligence And Machine Learning

Winning customer loyalty is the goal of any business, but how can this term be translated into the market in the digital age? The client loyalty implies customer behavior that is beneficial to the business and can be categorized into three groups: customer retention, advocacy … Continue reading Customer Loyalty In The Digital Age: The Importance Of Artificial Intelligence And Machine Learning

How will Augmented Reality 2018 shape the Advertisement Industry within the next 5 years?

Today, Augmented Reality is a huge buzzword. Enterprises have shifted their main focus to this technology, and developers can now access some powerful frameworks to create AR applications. This is because augmented reality has high business growth potential. The augmented reality enables us to do something … Continue reading How will Augmented Reality 2018 shape the Advertisement Industry within the next 5 years?